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Grass Roots/Youth Audiences
Ranbir Kapoor & Indigo Nation Launch Besharam Fashion Line
October 3, 2013
Ahead of the much anticipated opening of Bollywood action-comedy blockbuster Besharam, a new fashion line, inspired by the preppy wardrobe of the film’s hero, Babli (Ranbir Kapoor), has…
John Abraham becomes Reebok's Brand Ambassador
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
Pepsi signs deal with Asian Football Development Project
April 9, 2013
PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…
AmBank renews grassroots golf tournament sponsorship
December 13, 2012
Islamic banking company, AmBank Group has renewed its sponsorship of a major junior golfing tournament that will be played at the Kelab Rahman Putra Malaysia in Sg Buloh.
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Coca-Cola Sponsors Youth Football Development in India
October 19, 2009
Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…
Coca-Cola Supports All India Junior Football Comp
September 2, 2009
The Coca-Cola Company has signed an agreement with the All India Football Federation, agreeing to support junior football development across the country through sponsorship of the U-16 Mir…
