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Grass Roots/Youth Audiences
LFC Renews Courts Partnership
August 7, 2014
English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.
INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
MTV Films Propelling India’s Branded Content Scene
March 11, 2014
In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.
HSBC Sponsors Global Youth Grassroots Rugby Programme
February 21, 2014
HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.
Pepsi & MTV Launch Indie Culture Channel in India
February 6, 2014
The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…
Raveena Tandon Endorses Children’s Energy Drink
December 6, 2013
Former Bollywood star and TV chat show host, Raveena Tandon, has become the first brand ambassador of Notty, a fruit-based energy drink for children.
Lauren Gottlieb Becomes American Swan’s Brand Ambassador
November 12, 2013
American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…
Kingfisher Goes Kinglish
November 5, 2013
United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.
Mahindra Two-Wheelers Gamifies Centuro
October 29, 2013
Mahindra Two-Wheelers, the newest player in the Indian motorcycle market, has embarked on a massive, youth-oriented digital campaign to promote Mahindra Centuro.
Liverpool FC Primed For India Expansion With Youth Academy
October 17, 2013
English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…
