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Grass Roots/Youth Audiences
ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
February 5, 2016
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea
August 12, 2015
Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.
Nike Weaves Hoop Dreams For Pinoy Youths
June 24, 2015
Global sports behemoth Nike has launched Rise, a reality documentary and youth basketball development program in the Philippines.
MLB Continues Batting For Youth As It Expands In China
April 20, 2015
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…
ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment
March 25, 2015
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…
Graphic India Raises USD2.8m In Capital
March 19, 2015
Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…
Bangkok Bank Gets Sporty With Chelsea FC Tie-Up
December 29, 2014
Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.
Cinta Laura Kiehl Becomes The Face Of bitLanders.com
December 15, 2014
Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…
Dalian Wanda Drives China’s Branded Children’s Entertainment
August 15, 2014
Chinese real estate and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks by 2020,…
