Grass Roots/Youth Audiences

Study: Most Young Sports Fans Support Environmental Change

May 12, 2021

Over two thirds of sports fans aged 16 to 24 support environmental change and have higher…

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Major League Baseball (MLB) Eyes Expansion In India

July 6, 2019

Major League Baseball (MLB) is now eyeing expansion in India to try and sway the nation’s cricket-mad fans into following baseball.

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

HSBC Signals Strategy Shift As It Partners With BWF

January 10, 2018

In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…

Lupe Fiasco Mashes Music & Martial Arts Content in HK Startup

October 18, 2017

Grammy Award-winning rapper Lupe Fiasco is going into the original content business in Hong Kong and the first cab off the rank is an 'interesting' genre mash-up!

Will "Table Tennis X" Revive The Sport's Sponsorship Growth Figures in Asia?

August 18, 2016

Table Tennis in Asia ranks well outside the Top 10 of the most sponsored sports but a new initiative, just launched during the Olympics, looks like a gamechanger…

WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow

July 28, 2016

With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…

FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements

June 24, 2016

Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…