Yonex

Li Ning Ousts Yonex With Srikanth Kidambi Endorsement

January 15, 2019

Chinese sportswear brand Li Ning has sealed a four-year endorsement deal worth US$4.9m with Indian badminton star Srikanth Kidambi.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

Malaysian Badminton Nets Taiwanese Sports Brand Collab

March 5, 2015

The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.

ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health

November 11, 2014

The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…