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Yokohama Tyres
Major Japanese Brands Renew Long-Term ATP Partnerships
November 20, 2025
Two major Japanese brands have deepened their relationship in the tennis world by renewing their partnership…
Yokohama Rubber Partners Extreme H Motor Racing Series
September 17, 2025
Japanese tyre brand Yokohama Rubber is all poised to partner Extreme H, the soon to be…
Yokohama Rubber Secures ATP Partnership
April 12, 2024
Leading Japanese tyre brand Yokohama Rubber has sealed a new multi-year partnership deal with elite men’s…
Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship
August 1, 2018
English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…
Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
More Asian Sponsorship Investment In the EPL
August 10, 2015
Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…
Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership
August 4, 2015
Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.
ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance
February 27, 2015
Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.
Glay Collaborate With Capcom’s Cross x Beats
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
