yili

China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market

June 22, 2016

More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…

Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction

November 20, 2015

Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…

Olympic Sponsor Involved in National Milk Scandal

September 17, 2008

Beijing Olympic sponsor Yili Milk has become embroiled in a scandal involving toxic additives in infant milk formula. The affair has caused 1250 children to be diagnosed with…