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Yanjing Beer
Chinese Brews Reprise Beijing Olympics Sponsorship
December 18, 2018
Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Yanjing Beer Continues Partnering Team Dragon
March 28, 2016
With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…
Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil
December 4, 2008
National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…
