Xiaomi

Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions

July 4, 2020

The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…

One Championship Bags Tech Deals; Bracing For Closed-Door Events

May 15, 2020

Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal

November 3, 2017

Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

Major Handset Players Battle For IPL Title Sponsorship

June 23, 2017

The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…

Chinese Smartphone Backs IPL to Gain Indian Mindshare

October 19, 2015

Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

Youku Tudou Bags The Voice Kids Exclusive Rights

November 13, 2014

Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…