wrestling

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…

Star India Ups The Ante In Kabaddi Investment

March 27, 2017

Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

A Sponsorship Fillip For India’s Pro Wrestling League

December 15, 2015

India’s newest sporting league, Pro Wrestling League (PWL), has gotten on the partnership charm offensive for its debut season.

Star India Snaps Up Majority Ownership In Pro Kabaddi League

April 27, 2015

Following Pro Kabbadi League’s unexpected successful debut season last year, Star India has acquired a 74% stake in Mashal Sports, the company behind the 8-city based franchise tournament.