World Rally Championship

Hankook Seals Title Sponsorship Of 2027 FIA WRC IN USA

November 13, 2026

South Korean tyre giants Hankook has cemented its association with the FIA World Rally Championship (WRC)  after clinching…
Asahi Kasei motorsports

Challenger Brand Asahi Kasei Scores First Motorsport Deal

July 27, 2018

The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…