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Women First
Unilever Lifts Women’s Cricket With International Cricket Council (ICC) Partnership
March 11, 2025
FMCG giant Unilever has secured a landmark, multi-year women’s cricket partnership with the International Cricket Council…
Puma Seals Endorsements From Team India Duo
October 31, 2024
Fresh off stellar individual performances at the recent ICC Women’s T20 World, Puma has secured celebrity…
Coca-Cola Boosts Female Athletes In India With The Anju Bobby Sports Foundation (ABSF)
April 30, 2024
Coca-Cola India, a subsidiary of The Coca-Cola Company, have an ongoing three-year partnership with The Anju Bobby…
Nike Scores Global Hockey Deal
January 16, 2024
Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
Newzoo Study: Women Prefer Mobile Puzzles or Creative Games
April 16, 2021
Women currently represent almost half of all gamers and are more likely to be found playing…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media
December 2, 2018
In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
