Winter Sports

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian

February 9, 2018

Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.

Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?

November 24, 2017

In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…

Chinese Supplements Brand Bets On Winter Sports To Raise Awareness

September 20, 2017

Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…

K-Pop’s Winners For The Rio Olympics

August 11, 2016

While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?

Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon

December 22, 2015

Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…

Chinese Electrical Retail Giant Scores Asian Ice Hockey Partnership

December 8, 2015

Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…