wechat

Suning-owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…

Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth

March 27, 2019

Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.

WeChat's World Dominance Begins With Global Sport

September 26, 2018

Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…

L2 Study Reveals Why Luxury Brands Need KOLs For We Chat Campaigns

March 2, 2018

WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

Taiwanese Male Pop Idol Endorses Maybelline In China

May 6, 2014

In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…

Opinion: European Football & Its Biggest Winners In China

February 25, 2014

The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

Mobile Commerce Expected To Shake Up China’s Dining Scene

February 14, 2014

Restaurants in China should collaborate with Tencent’s WeChat to be the mobile platform of choice to provide basic services to their patrons.

Neymar Becomes WeChat’s Ambassador

November 14, 2013

FC Barcelona’s forward Neymar will be endorsing WeChat, a free mobile messaging service which, was developed by China’s Tencent and available internationally.