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Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori

November 19, 2013

World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Omega signs ambassador deal with Shanshan Feng

December 18, 2012

Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…

Casio back emerging Japanese drifter

June 21, 2012

Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock â€“ Kumho…