Wanda Group

Wanda/Infront Strike A Big Money Deal In Booming Badminton

September 30, 2016

Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).

It’s Showtime For Wanda; Another Entertainment Deal In The Bag

August 1, 2016

Wanda Cinema Line, which runs China’s largest movie theater circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.

It’s Showtime For Wanda, Another Entertainment Deal In The Bag

August 1, 2016

Wanda Cinema Line, which runs China’s largest movie theatre circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.

Sports Giant Adidas Piggybacks On Wanda As It Battles Nike In China

June 29, 2016

German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…

Basketball Authority Leverages Chinese Partnership for Global Expansion

June 17, 2016

China's largest private property developer, the Wanda Group, is teaming up with basketball's international governing body FIBA in a multimillion-dollar marketing deal as it increases its footprint in…

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

FC Barcelona Expands Its Chinese Youth Football Mission

October 26, 2015

Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.

China's Richest Biz Moguls Back LeTV Sports

May 14, 2015

Alibaba’s Jack Ma and Wanda Group’s Wang Jianlin are among the new investors in sports rights and content venture LeTV Sports.

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

Dalian Wanda Drives China’s Branded Children’s Entertainment

August 15, 2014

Chinese real estate and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks by 2020,…