visa

Payments Technology Giant Visa Renews Top-Tier Fifa Deal Until 2026   

January 26, 2024

Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026.  …

Visa Focuses On Asian Football Partnership

November 23, 2023

Ahead of the AFC Asian Cup 2023 in Qatar early next year, Visa have agreed a…

How Brands Rally Behind Their Olympic Contingent: Team India

July 23, 2021

Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…

Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay

March 31, 2020

Visa has taken the noble decision to extend the backing of its extensive global roster of…

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
Formula E

Twitter Live Streams Formula E In Japan

March 1, 2018

Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…

MasterCard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.
Tokyo2020

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…