January 26, 2024
Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026. …
November 23, 2023
Ahead of the AFC Asian Cup 2023 in Qatar early next year, Visa have agreed a…
July 23, 2021
Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
March 1, 2018
Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…
January 27, 2017
Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
May 29, 2015
Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…
July 17, 2014
So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…