Virtual Reality

Virtual Influencers Are The Latest Moneymakers For The Gaming World

January 13, 2021

China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…

Tencent Eyes Growth In Virtual Music Entertainment

December 3, 2020

China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…

ONE Championship Expands Facebook Content Partnership

November 20, 2020

Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

IPL Dazzles With VR Treatment

January 22, 2018

Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.

Real Madrid Gets Techy In China

September 13, 2017

Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

Report: PwC Forecasts Impressive Growth For VR In China

June 13, 2017

The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.

Baidu Guns For AR Dominance

March 2, 2017

Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…