Virat Kohli

Brand Kohli Eyes India’s Fast-Growing Athleisure Market

September 8, 2017

Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.

Puma Contrasts Kohli Deal with Emerging Indian Actress

June 12, 2017

Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

Indian Football Faces More Domestic Upheaval

June 28, 2016

The All India Football Federation (AIFF) is once again engulfed in more domestic upheaval.

FC Goa Gears Up For ISL

October 3, 2014

With the ISL capturing the attention of football fans in India, it is little surprise Goa, one of the traditional powerhouses in the country, has been bustling with…

Ranbir Kapoor Leads Celebrity Endorsement Race

June 17, 2014

A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare