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Viacom 18 (MTV India)
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
MTV India Zeroes In On Branded Content Growth
October 9, 2018
MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…
India’s Next Top Model Season 3 Rolls On With Less Sponsors
November 1, 2017
MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
MTV Shuga Poised For An Indian Remake
July 13, 2017
MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
MTV Films Propelling India’s Branded Content Scene
March 11, 2014
In a historic collaboration, MTV India and Hindustan Unilever (HUL) are launching MTV Films to connect with the nation's youth.
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
ASN INSIGHT: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
