Unilever

Unilever’s Cornetto Engage Gen Zs With Indian Web Drama

March 6, 2021

Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…

Clear Shampoo Partners Big Data Football Predictor In Indonesia

October 30, 2020

Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…

PHD Gets Inventive With AI For Lux Campaign In China

May 3, 2017

PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…