Ultimate Fighting Championship (UFC)

Stake Expands Sponsorship Portfolio with MMA’s UFC In Asia

February 22, 2024

The world’s biggest crypto games and sportsbook brand Stake has clinched a partnership with MMA entity…

UFC Woos China’s Gen Z With Bilibili Collab

May 21, 2020

The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
UFC China

UFC Partners Chinese Short Form Content Platform Toutiao

March 29, 2019

The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.

AirAsia Returns to Its Roots In A Punchy Deal With UFC

November 7, 2017

Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…

China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie

April 16, 2015

China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…

UFC expands to Asia

August 31, 2010

The Ultimate Fighting Championship (UFC) has announced plans to expand into Asia, with former NBA Asia executive Mark Fischer set to lead operations for the UFC as executive…