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Ultimate Fighting Championship (UFC)
Tech Giant IBM Partners Ultimate Fighting Championship (UFC) In A Global Deal
November 18, 2024
Tech giant IBM has clinched a clever landmark partnership with the Ultimate Fighting Championship (UFC). The…
Ultimate Fighting Championship (UFC) And Riyadh Season Expand Their Partnership
May 21, 2024
Global mixed martial arts promotion Ultimate Fighting Championship (UFC) have renewed and expanded its deal with…
Stake Expands Sponsorship Portfolio with MMA’s UFC In Asia
February 22, 2024
The world’s biggest crypto games and sportsbook brand Stake has clinched a partnership with MMA entity…
UFC Woos China’s Gen Z With Bilibili Collab
May 21, 2020
The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
UFC Partners Chinese Short Form Content Platform Toutiao
March 29, 2019
The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.
AirAsia Returns to Its Roots In A Punchy Deal With UFC
November 7, 2017
Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…
China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie
April 16, 2015
China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…
UFC expands to Asia
August 31, 2010
The Ultimate Fighting Championship (UFC) has announced plans to expand into Asia, with former NBA Asia executive Mark Fischer set to lead operations for the UFC as executive…
