UGC

Samsung Backs Own Inaugural Branded Mobile Film Festival

February 10, 2021

Samsung is rolling out its own branded film festival in Singapore to showcase the advanced photography…

Jollibee Renews Interest In Branded Content With TikTok

November 27, 2020

Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…

How Dettol and TikTok Danced A Handwash Message In India

August 21, 2020

TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…

Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal

September 1, 2018

Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market

September 18, 2015

Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…

ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region

June 11, 2015

At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…