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UEFA European Championship
REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors
May 18, 2016
Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…
Hisense Eyes European Growth With UEFA Partnership
January 15, 2016
Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.
Continental Hedges On Football To Boost Presence In Asia
November 16, 2015
Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…
Shell Plays It Safe With Malaysia Moto GP Renewal
August 20, 2015
Shell has extended its title sponsorship deal for the Malaysia Motorcycle Grand Prix (Moto GP) until 2016.
Hyundai Renews Olympique Lyonnais Sponsorship
September 15, 2014
Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.
Continental Partners AFC Asian Cup 2015
April 3, 2014
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.
