UEFA European Championship

Allianz Signs Harry Kane As Global Ambassador

June 18, 2024

With Euro 2024 action heating up, Allianz has signed England football captain and Bayern Munich forward…

AliExpress Scores Beckham’s Endorsement For Euro 2024

June 10, 2024

Ahead of UEFA Euro 2024, E-tailer behemoth AliExpress have tied up with English footballing legend David…

Hisense Expands UEFA Partnership To Cover VAR Screens

June 4, 2024

Chinese consumer electronics giant Hisense has been appointed by UEFA as the exclusive official video assistant referee…

AliExpress Joins The Euro 2024 Bandwagon

March 29, 2024

Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…

China’s BYD Auto Poised To Back UEFA European Championship 2024

January 17, 2024

Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…

Vivo Shifts To Global Sport Sponsorship With UEFA Deal

October 22, 2020

Chinese smartphone giant Vivo has become an official partner of the next two editions of the…

Report: Asia-Pacific Sports Media Revenue Braces For US$2b Hit

March 27, 2020

Sports media revenues in Asia-Pacific has to brace itself for a US$2b hit this year as…

Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal

November 13, 2018

Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…

Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)

June 10, 2016

Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…