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ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads
January 27, 2019
Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.
Endorsement Magnet Virat Kohli Attracts Two More Deals
June 13, 2018
Brand Kohli continues flexing its muscle in India as the cricket superstar bags a brace of endorsement deals with Uber and Philips (Shavers).
Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups
April 17, 2017
Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Uber Hails The Man Utd Connection
January 13, 2017
Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.
Lenovo Casts Ashton Kutcher As Product Engineer
October 31, 2013
Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.
