UAE

Indian Premier League (IPL) Will Move To UAE

May 29, 2021

The remaining matches of this season’s Indian Premier League (IPL) will be resuming in the United…

UAE Poised To Host This Season’s Disrupted Indian Premier League

July 30, 2020

This season’s Indian Premier League (IPL) cricket competition will take place in the United Arab Emirates…

Despite Coronavirus Turmoil, F1 Teams Score Asian Deals

March 14, 2020

Despite Formula One’s schedule falling victim to COVID-19, two of its teams have recently scored sponsorship…

Debut Short-Form Cricket Tournament Bags Murky Sponsor

December 4, 2017

The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…

UAE’s Rugby Scene Gets A Boost From Long-Term Partner

July 19, 2016

With Asian rugby’s gradual emergence into the global spotlight in recent years (e.g. development and sponsorship of rugby grass roots efforts in China, upcoming 2019 Rugby World Cup…

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…

Julius Baer Banks On Event Partnerships

February 10, 2015

Swiss private banking group, Julius Baer, has sealed a first ever sponsorship deal to provide support for Art Dubai’s Forum Fellows programme in March.

Emirates Continues Football Ties

February 5, 2015

Emirates has recently announced that it will be sponsoring the 30th GCC Club Cup, the biggest club football tournament in the Gulf region.

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…