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NBA Woos Basketball Fans In India With Free Finals Livestreaming On Social
May 31, 2019
The National Basketball Association (NBA) has made the unprecedented move to live stream the NBA Finals to fans in India via Facebook, Twitter and YouTube.
Twitter Gets Gung Ho Over K-Pop Content
February 8, 2019
Twitter is gearing up as the place to be for Kpop fans across the globe to find out and discuss what’s happening in the scene, according to the…
Twitter Expands APAC Video Content Roster
September 13, 2018
Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
Twitter Makes Intentions Clear with Raft of APAC Sporting Content Deals
March 16, 2018
Twitter, with an eye on expanding its sporting footprint with Asian users, has secured another slew of premium video sports content partnerships for the Asia-Pacific region.
Twitter Live Streams Formula E In Japan
March 1, 2018
Twitter is set to differentiate itself again in the world of content in Asia by scoring a landmark deal with Formula E to live stream races for Japanese…
Twitter And Bloomberg Set To Collaborate On 24/7 News Channel
May 1, 2017
Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.
Twitter Joins IPL's Fierce Digital Rights Race
October 17, 2016
The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.
More Content Partnerships In India’s Lively Digital Entertainment Landscape
August 31, 2016
Digital content partnerships in India have been in the spotlight this week with two major deals announced, by OTT player Hooq and perennial social platform Twitter.
ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”
July 15, 2014
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…
Ranbir Kapoor Leads Celebrity Endorsement Race
June 17, 2014
A closely fought intense battle has been taking place in India’s celebrity endorsement front with some of the country's A-listers vying for consumer mindshare
