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Tsingtao
Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”
February 11, 2021
The Chinese winter sports industry has seen a leap in retail-related sales with less than a…
Chinese Brews Reprise Beijing Olympics Sponsorship
December 18, 2018
Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.
ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
Unilever China Partners Guangzhou Evergrande FC
December 13, 2013
Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.
Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal
December 11, 2013
Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.
Tsingtao signs major Chinese basketball sponsorship
November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
Tsingtao sponsors Miami HEAT
December 22, 2011
Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…
Huang Jianhua Secures New Sponsor: Launches Magazine
January 11, 2010
Guangdong sporting tycoon Huang Jianhua has had a productive Christmas period, finishing the year by landing a major sponsorship deal for his CBA team and launching his own…
Tsingtao Signs Multi-Year Sponsorship with NBA
August 26, 2008
China’s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…
TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP
September 27, 2007
Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…
