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Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups

April 17, 2017

Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…

Outlier Deal sees Shipping Firm Pump More Cash into Table Tennis

March 1, 2017

Chinese shipping firm Seamaster is an almost unheard of company, but it's emerging as a regular backer of international table tennis. But what are its motivations?

85% of Social Media Users Behave Like Brands, Says UM Report

February 28, 2017

A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.

Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia

January 20, 2017

No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…

Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward

November 17, 2016

Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

National Transport Operator Backs Singapore's Professional Football League. Why?

February 12, 2016

In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.