August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
May 11, 2021
Despite polls showing that the majority of Japanese population who would like to see the Olympics…
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
March 4, 2020
New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
February 12, 2018
While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.
October 26, 2017
Lexus, the luxury brand of Japanese auto giant Toyota, is ending its five-year partnership with The Weinstein Company (TWC) over sexual harassment and abuse allegations against co-founder Harvey…
October 5, 2017
Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.
March 31, 2017
Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…