Toyota

Toyota Poised To End Olympic Sponsorship After Paris 2024

May 29, 2024

Japanese carmaker Toyota is going to end its massive sponsorship deal with the International Olympic Committee…

Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors

August 31, 2021

Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…

IOC Forges Ahead With Tokyo 2020 Despite Widespread Concern, Incl. Key Sponsor Toyota

May 11, 2021

Despite polls showing that the majority of Japanese population who would like to see the Olympics…

Toyota Continues Backing of 200+ Tokyo 2020 Olympians

April 8, 2020

Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…

New Thai Golf Tournament Scores Backing From Carmakers

March 4, 2020

New Thailand-based Asian Tour golf tournament the Royal’s Cup has secured sponsorship backing from a string…

Thailand Sponsorship Market Grew By A Promising 19% In 2018

February 3, 2019

ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.

Hyundai Shows (VERY) Dark Side At Winter Olympics Activation

February 12, 2018

While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.

Lexus Shows No-Nonsense Position Over Weinstein Partnership

October 26, 2017

Lexus, the luxury brand of Japanese auto giant Toyota, is ending its five-year partnership with The Weinstein Company (TWC) over sexual harassment and abuse allegations against co-founder Harvey…

Daihatsu Invests in Malaysian Badminton; But At What Cost?

October 5, 2017

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…