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TikTok
Now Tiktok Expands Into World Golf To Unlock Growing Fanbase
July 29, 2022
Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
Study: Product Placement Featured In 90% Of Brand Videos On TikTok
July 21, 2021
Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Jollibee Renews Interest In Branded Content With TikTok
November 27, 2020
Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps
July 3, 2020
Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58…
La Liga Partners China’s Douyin To Boost Social Following In Asia
April 24, 2020
Spain’s La Liga has struck a content deal with Chinese social media giant Douyin until March…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
