Tiger Beer

Tiger Beer Backs Manchester United In Latest Deal

October 21, 2024

Singapore’s oldest beer brand Tiger Beer has recently clinched a partnership with Premier League club Manchester…

Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min

April 14, 2022

Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Interview: Tiger Beer Makes Surprise Return to Sports Sponsorship

April 5, 2017

Asia Pacific Breweries (APB) flagship brand Tiger Beer has made a surprise move back into sports sponsorship via a deal with Rugby Singapore for the IRB HSBC Singapore…

Tiger renews street football naming rights deal

November 30, 2012

Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.

Tiger Beer and Samsung Sponsor Premier League in Singapore

June 4, 2010

Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.

iris Singapore praise Tiger Beer commercial

May 3, 2010

Singapore based sports marketing agency, iris Singapore, has released details of a new marketing campaign for Tiger Beer involving football legend Wayne Rooney and refereeing icon Pierluigi Collina.

Goal TV Connects Tiger Beer with International Premier Leagues

October 30, 2008

Tiger Beer has signed up as title sponsor of Goal TV, a 24-hour football channel reaching markets across Asia. Through itâ€™s sponsorship of Goal TV, Tiger beer will…

Tiger Beer Brings Rock and Roll to Vietnam

October 24, 2008

Tiger Beer and the Australian Chamber of Commerce have come together to sponsor a rock concert in Hanoi. Rock has been a controversial genre in Vietnam with past…