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The Viral Fever (TVF)
Financial Institution Scores A Branded Content Hit With TVF
October 24, 2018
The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family, which was launched earlier in July.
Retailer Returns to Sponsorship Market via Comedy Web Series
October 3, 2018
India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…
Total Oil India Engages Millennial Males With First Branded Content Deal
December 1, 2017
Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
India’s Branded Content Industry Boosted By Recent Partnerships
August 12, 2016
India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.
Indian Furniture Rental Start-Up Gets Crafty On Branded Content
April 25, 2016
Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…
Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India
March 18, 2016
YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…
2016 Trends In India's Sportainment Landscape Part 2
January 12, 2016
The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…
Pitchers Is A Branded Content Win For Kingfisher Beer in Restrictive Dark Market
December 7, 2015
Liquor companies in India have a history of deploying surrogate advertising* techniques to circumvent the strict restrictions to promote their products on traditional media.
