Register
to get articles and more to your inbox
News & insights
Archive
Directory
The Rap of China
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
The Rap of China Rakes in Sponsorship Bling
September 23, 2017
Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…
