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Tennis/Women
Shenzhen Pulls WTA Finals From Singapore
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.
INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia
July 13, 2016
Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
Indian Property Developer Sticks By Sharapova Endorsement... But Does It Really Matter…?
June 16, 2016
Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…
Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China
September 24, 2015
Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…
ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships
October 3, 2014
Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.
China courts Taiwanese Tennis Sensation
July 9, 2013
After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…
Peak enter tennis market through WTA deal
July 7, 2010
Chinese sports company Peak has signed a five- year deal with the Women’s Tennis Association (WTA) to become its official shoe and apparel partner in Asia-Pacific. The partnership…
TCL SPONSORS WOMEN'S TENNIS
April 4, 2008
Electronics and Mulitmedia company, TCL Group recently announced in Beijing that the group would sponsor the national women's tennis team.
DUBAI DUTY FREE RENEWS WTA TOUR DEAL
January 16, 2008
Dubai Duty Free has renewed its premier sponsorship of the Sony Ericsson WTA Tour for a further four years and according to reports will focus its sponsorship on…
JB GROUP BACK HONG KONG WOMEN'S TENNIS
December 5, 2007
Diversified Indian company, JB Group, has finalised a sponsorship deal with The Hong Kong Tennis Patron's Association and will be the naming rights sponsor of the JB Group…
