Tennis/Women

Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms

December 7, 2018

Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.

Shiseido Leverages On Naomi Osaka's Popularity

November 24, 2018

Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…

Shenzhen Pulls WTA Finals From Singapore

January 18, 2018

The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Indian Property Developer Sticks By Sharapova Endorsement... But Does It Really Matter…?

June 16, 2016

Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…

Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China

September 24, 2015

Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.

China courts Taiwanese Tennis Sensation

July 9, 2013

After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…