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Tennis/Women
Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support
September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
Japanese Cosmetic Giant Shiseido Widens Its Sponsorship Reach In Tennis
July 18, 2019
Japanese cosmetics company Shiseido is set to become the title sponsor of the Women’s Tennis Association (WTA) Finals in Shenzhen.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Zhengzhou Open Replaces Connecticut Open In WTA Roster
February 5, 2019
The Women’s Tennis Association (WTA) has revealed a new tournament in Zhengzhou, China will replace the Connecticut Open on this year’s roster.
Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
Shiseido Leverages On Naomi Osaka's Popularity
November 24, 2018
Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.
Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?
September 19, 2018
Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
