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Tennis/Women
Saudi Arabia’s Public Investment Fund (PIF) Continues Investing In Tennis
May 23, 2024
Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
June 24, 2021
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support
September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
Japanese Cosmetic Giant Shiseido Widens Its Sponsorship Reach In Tennis
July 18, 2019
Japanese cosmetics company Shiseido is set to become the title sponsor of the Women’s Tennis Association (WTA) Finals in Shenzhen.
Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard
June 2, 2019
Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Zhengzhou Open Replaces Connecticut Open In WTA Roster
February 5, 2019
The Women’s Tennis Association (WTA) has revealed a new tournament in Zhengzhou, China will replace the Connecticut Open on this year’s roster.
