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Tennis/Women
Uniqlo Makes Emma Raducanu Its Latest Global Brand Ambassador
February 25, 2026
Japanese apparel behemoth Uniqlo has made tennis player Emma Raducanu its latest Global Brand Ambassador. The…
Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador
February 18, 2026
Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …
Emirates Airlines Strikes First Tennis Ambassador Deal With Aryna Sabalenka
January 20, 2026
The UAE’s national carrier Emirates Airlines has secured its landmark tennis ambassador deal with WTA World…
Allen Solly Returns To The Asian Sponsorship Landscape
November 3, 2025
Aditya Birla Group owned brand Allen Solly has made Asian tennis icon Sania Mirza as its…
Rolex Backs Billie Jean King (BJK) Cup In Shenzhen
September 16, 2025
Unsurprisingly, luxury watch brand Rolex is backing the Billie Jean King (BJK) cup women’s tennis competition…
Swiss Luxury Watchmaker Rolex Cements WTA Partnership
December 2, 2024
With women’s tennis rising in popularity, Swiss luxury watchmaker Rolex has cemented its partnership with the…
Saudi Arabia’s Public Investment Fund (PIF) Continues Investing In Tennis
May 23, 2024
Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
June 24, 2021
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
