March 20, 2015
In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
February 23, 2015
Globe Telecom and Head Philippines have sealed partnership deals with the 17th HEAD Graphene XT Junior Tennis Satellite Circuit, which runs from March 10 to June 7 in…
February 20, 2015
Thailand’s second largest telco service provider, Total Access Communication (DTAC) has secured a sponsorship deal with Chiang Rai United FC for the 2015 Toyota Thai Premier League season,…
February 16, 2015
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
February 4, 2015
Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…
January 17, 2015
Indie mobile video-on-demand service Vuclip has scored a coup by securing a deal with Indonesian telco Indosat to offer its services to the latter’s 54m+ subscribers.
December 4, 2014
The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.
November 10, 2014
The NBA has sealed a multi-year partnership with Globe Telecom to offer the NBA League pass to the Philippine telco giant’s subscribers in an effort to reach fans…
October 15, 2014
English Premier League pacesetter Chelsea FC has recently announced a three-year deal with Vietnamobile as its official mobile network services partner in Vietnam.