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Telecommunications (Telco)/Network
Bharti Airtel Continues Backing Sri Lankan Tennis
June 17, 2015
The Sri Lankan subsidiary of Bharti Airtel, the world’s fourth largest mobile operator, is sponsoring the 100th edition of the Colombo Championships, an association that first started in…
Sponsorship Coup For 2015 Mumbai Film Festival
June 15, 2015
The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.
Buoyant Tigers Snare Another Lucrative Domestic Sponsorship
May 25, 2015
Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…
SEA Games latest benefactor of "J-Wave" of Sponsorship
May 13, 2015
The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.
Globe Gets On The Disney Bandwagon
May 8, 2015
Following partnerships with the likes of Google, Spotify, NBA, HOOQ, Facebook and WhatsApp, Globe Telecom has secured a multi-year collaboration with Walt Disney Southeast Asia to provide its…
ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE
May 4, 2015
Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…
Smart Money On Manny’s Pants
April 30, 2015
With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…
ASN INSIGHT: La Liga Courts More Chinese Sponsors
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
Huawei Partners Panama Football
March 26, 2015
Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…
