Register
to get articles and more to your inbox
News & insights
Archive
Directory
Telecommunications (Telco)/Network
Cricket Continues To Attract Sponsorship In Bangladesh
November 3, 2015
BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations
September 23, 2015
Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…
Indosat Hedges On Exclusive European Football Content To Usurp Telkomsel & XL Axiata
September 21, 2015
Indonesian telco Indosat has sealed official telecom partner deals with three of Europe's club football giants - Arsenal, Barcelona and Inter Milan. The undisclosed, two-year deals will deliver…
Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market
September 10, 2015
The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…
It’s Not All Gloom In Malaysia As TM Expands Ties In Local Football
August 28, 2015
Telekom Malaysia (TM) has secured title sponsorship of the Malaysia Cup for the next three years, growing its pervasive influence in the domestic football scene.
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games
July 27, 2015
Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
