Telecommunications (Telco)/Network

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Another Sponsorship Coup For Malaysia’s Domestic Football

March 11, 2016

Malaysia’s fifth-largest telco U Mobile has become the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, beginning from the 2016 season.

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

Local Telco Continues Netball Singapore Patronage

February 25, 2016

Homegrown telco M1 continues backing netball in Singapore by sealing title sponsorship of this year’s Netball Super League (NSL).

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Huawei Ramps Up Branded Content Play With CNN International

February 3, 2016

Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, spot advertising, banner…

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead

November 27, 2015

Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.