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Telecommunications (Telco)/Network
ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity
September 26, 2016
At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…
Vice Media Strikes Key Japanese Telco Partnership
September 15, 2016
The world’s fastest growing youth media company Vice is revving up its game in Japan’s mobile entertainment landscape.
Inaugural Cambodian Games Scores Major Corporate Sponsors
September 12, 2016
Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors
August 15, 2016
Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?
May 25, 2016
Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Japanese Telco Makes Odd Sponsorship Move Outside Japan
March 30, 2016
One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??
