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Telecommunications (Telco)/Network
India’s Big Brands Hop on Bieber Mania
May 10, 2017
BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Staid Brands Back Ultra Singapore to Add Coolness
March 10, 2017
Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.
Team India Sponsorship Rights To Bring In US$80m Windfall
February 16, 2017
The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…
Huawei Gets Busy For 2018 PyeongChang Winter Olympics
February 14, 2017
With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.
Malaysian Telco Pounds Ahead With One Championship Partnership
January 26, 2017
ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.
KL Sports City Scores Telco For Malaysia's First Naming Rights Deal
January 17, 2017
Ahead of Malaysia’s 60th year of independence, the newly revamped KL Sports City has secured a major, long-term naming rights deal with Asian telco Axiata, brokered by Total…
Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward
November 17, 2016
Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Twitter Joins IPL's Fierce Digital Rights Race
October 17, 2016
The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.
