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Telecommunications (Telco)/Network
Jilted Vodafone Sharpens IPL Ambush Marketing Tactics
April 9, 2018
In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…
BMW Breaks Tradition With Drone Racing League Deal
April 5, 2018
BMW in Europe has made a definitive move to target a younger, technically-minded audience group via a deal with Drone Racing League.
Telenor Makes Bold Move Continuing A Category Pattern in Asia
February 24, 2018
The Norwegian telco major Telenor Group has taken a bold move with an investment into Mixed Martial Arts (MMA), in Myanmar: a deal which looks to be following…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Malaysian Football Crosses US$200m Mark With Landmark Deals
February 2, 2018
The commercial deals just keep getting bigger for Malaysian football in 2018, scoring a landmark brace from iflix and Telekom Malaysia's unifi this week.
Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul
January 30, 2018
Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.
Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship
October 18, 2017
Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…
Singtel Continues Backing Local Olympians
July 27, 2017
Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.
Report: Japanese Media & Entertainment Market Forecast
July 7, 2017
A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…
Logo Mayhem Diminishes IPL’s Effectiveness
May 23, 2017
The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…
