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Telecommunications (Telco)/Network
Malaysian Football Hits Commercial Limbo As It Breaks Ties With Telekom Malaysia
March 18, 2019
The Malaysian Football League has terminated its sponsorship deal with Telekom Malaysia (TM) following the failure of the latter to comply with obligations.
Great Eastern Seals Landmark ESports Deal With Singtel
March 16, 2019
Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…
Indonesia’s Telkomsel Adds Web Series To Sponsorship/Content Portfolio
February 18, 2019
Indonesian telco Telkomsel has taken a break from the norm by creating a rom-com web series to improve its digital lifestyle experience for its customers.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
Airtel & NDTV Launch World’s First Live Channel For Smartphones
October 16, 2018
Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal
August 30, 2018
Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.
Singtel Ramps Up Its eSports Game
July 11, 2018
Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.
Report: APAC Sports Media Rights To Hit US$5b This Year
June 27, 2018
The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5b this year, representing growth of 22% since last year, according…
Challenger HK Telco Shows Its Colours With Programmatic Content Stunt
June 8, 2018
Hong Kong’s third largest telco SmarTone has launched an innovative out-of-home campaign that gives clues to its core brand DNA.
