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Technology/Semi-conductor
Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda
September 14, 2019
Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.
eSports Lures Intel Away From Safer Platforms In China
January 25, 2018
Intel continues to be focused in widening its reach in China’s eSports sponsorship scene, securing a deal with the nation’s emerging eSport club Tyloo’s Counter Strike:GO (CS:GO) and…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Flipkart Banks On Native Ad Platform
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
Is Celebrity Endorsement The Best Option For Intel In China?
August 17, 2015
Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?
